Business : Matrade’s New York Office Launches Offensive To Push Food Exports

NEW YORK, June 6 (Bernama) — Identifying Malaysia’s food-processing industry as inherent with strong export potential, the New York office is aggressively marketing Malaysia’s processed foods to boost exports to the United States.

Outlining his strategy to boost Malaysia’s processed food exports, the

New-York based Malaysia External Trade Development Corp Commissioner Muhd Shahrulmiza Zakaria said his office was engaged in doing a mix of public relations and hardsell.

“We work with a number of trade associations and other groups who have the reach not only to the buyers but also to consumers.

“We also use trade shows…
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