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Hype builds for 2014’s Steam Summer Sale

Mounting evidence indicates that the Steam Summer Sale could start on June 19 (a day later here), with hype videos emerging to help gamers prepare their wallets for a fortnight of deep discounts.

Set to the tune of the homophonic Sail, a 2012 hit for Awolnation, Awolgaben – Sale is an exaggerated homage to the Steam gaming platform’s annual mid-year price-slasher and its feted public figurehead, Valve CEO Gabe Newell.

Pulling scenes from popular movies and TV shows — everything from Groundhog Day, The Matrix and the WWE to House of Cards, SpongeBob Squarepants, Breaking BadThe Star Online Highlights

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