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Business : Matrade Confident Sales From Lifestyle Segment Will Double This Year

KUALA LUMPUR, May 12 (Bernama) — The Malaysia External Trade Development Corporation (Matrade) is confident sales from the lifestyle segment will double this year, says Chief Executive Officer Datuk Dr Wong Lai Sum.

She said Matrade would focus on promoting fashion-related programmes this year beginning with the Malaysia Fashion Week, to be held in October.

“Last year, the lifestyle segment generated RM1.4 billion in sales and we hope to double that this year,” she told reporters after the promotion agency signed a memorandum of understanding with Stylo International, a foreign fashion network.

Wong said a three-day intern…
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