The event was held in conjunction with INTRADE 2014 held on Oct 20 until Oct 22 at MATRADE Convention Centre.
Among the leading exhibitors involved in the exhibition were local jeweler Habib Jewels, shoe designer Nelissa Hilman, cosmetics and personal care experts Grace Cosmetics, spa products manufacturer Tanamera, household products manufacturers Pensonic and Ogawa and sports accessories brand Hypergear.
The event also witnessed the participation of leading fashion designers Melinda Looi, Bill Keith, Radzuan Radziwill, Bon Zainal, Carven Ong, Joe Chia and Asha Karim, it said.
“It was great to have such a support from MATRADE and this was definitely the right avenue for young Malaysian designers to be introduced to the international buyers. This way, local designers can be guaranteed a continued success in their businesses and it goes beyond the local market,” said fashion designer Joe Chia.
Meanwhile, Raj Aria, the Managing Director of BON Fashion Legacy said that MFW was an amazing effort as it was aimed at putting Malaysia on the global fashion map and it gave both local and Asian designers a chance to showcase their creativity and talent to the international audience.
This ground-breaking event showcased a series of glitzed and trendy fashion shows that featured the Spring/Summer 2015 collections from 65 local and international designers from 15 countries, MATRADE said.
Complementing the fashion shows were the glamourous and stylish gala nights attended by the who’s who in the fashion world.
The MFW was a historical occasion as it was the first trade fashion event organised by MATRADE in partnership with a private sector, STYLO International, the first of its kind for Malaysia.