SAO PAULO (Reuters) – Companies ranging from McDonalds to Trident chewing gum to JC Penney gobbled up the free publicity offered by Uruguay striker Luis Suarez’s incredible bite on Italy defender Giorgio Chiellini during a World Cup match on Tuesday.
Suarez was caught chomping on the Italian’s shoulder near the end of Uruguay’s 1-0 win, the third such indiscretion of his controversial career.
The incident was perfect fodder for twitter with some of the world’s biggest companies among those eager to get their teeth into a ripe advertising opportunity.
“Chew Trident. Not soccer players,” tweeted the gum maker.
“Hey @lui…
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