President and Chief Executive Officer, Ab Latiff Abu Bakar said the full-year target was achievable as the company had already secured RM400 million in gross contributions in the first six months of FY15.
“We are having a strong agency support, and with the awareness campaign, we expect more sign up towards the end of FY15,” he told reporters after launching the company’s Mobile Promotional Campaign, here today.
Throughout December, the company’s agents and staff will do a series of roadshows around the Klang Valley, on multi-purpose vehicles.
“This aggressive campaign will enable potential customers to approach us in a more casual setting besides strengthening the company’s brand.
“Besides urban prospects, we are targeting the non-Muslims as well,” he said.
The non-Muslims constituted 10 per cent of the company’s existing 2.0 million registered policy holders.
Ab Latiff said more promotional campaigns would be executed in the fourth quarter of FY15, that is from January-March next year, and expected non-Muslims to account for one-quarter of customers by end-March 2015.
“We will explain the underlying concept of takaful and the charity elements it carries to the non-Muslims,” he said.
“With our strong agency team, strong back-office and by ensuring speedy deliverables, even a gross contribution of RM1.0 billion for financial year 2016 is also possible,” he said, adding that with that figure, Takaful Ikhlas’s position would jump from fourth place to second among the 11 local takaful players.
Currently, Takaful Ikhlas has 13 local regional offices and more than 5,000 agents.
— BERNAMA
