Business : Matrade Encourages Malaysian Exporters To Tap China’s Market

KUALA LUMPUR, Nov 6 (Bernama) — The Malaysia External Trade Development Corporation (Matrade) is encouraging Malaysian exporters to tap China’s market through the e-commerce platform.

Matrade Trade Commissioner in Shanghai, Mansor Shah Wahid said the China Internet Network Information Center (CNNIC) indicates the country would have 380 million online shoppers by 2016.

“The online business module will serve as an integral component of marketing and selling products.

“China’s online retail revenue reached over US$ 200 billion (RM648.5 billion) in 2012. Malaysian companies should leverage on Matrade’s new initiative through the e-Trade programme with Alibaba to promote their products,” he added.

Mansor said Alibaba Group Holding Ltd, China’s e-commerce giant which owns online shopping platforms, Tmall.com and its sister firm Taobao.com, controlled 80 per cent of the country’s e-commerce market last year and sold more goods than eBay and Amazon combined.

In China, online shopping penetration rates are highest in clothes, accessories, shoes and hats, the cases and bags categories, followed by cosmetics, personal care and household products.

— BERNAMA

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